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Ways to keep your customers coming back!

Article by Bruce Hall FSBI To benefit from repeat business, it is not enough to just provide good service and a quality product to meet customers expectations – these are both the customers right and their minimum expectation! To enjoy the benefits of repeat purchasing you need to exceed their expectations! In the pages that follow I […]

The 4 F’s of business

Expecting a string of expletives? Well apologies if you were and this doesn’t mean that those words might never be said. In fact, I honestly admit to uttering such words (and some many times) along my journey through what I call The 4 F’s of Business. So why the 4 F’s? Firstly to get your […]

Social Media Marketing to Build Business Muscle

Now in her fourth year as a Mentor, Michelle Michie draws on her experience and knowledge in publishing and entertainment to help business owners master their marketing skills. As Managing Director of Nicholson Media Group, Michelle worked on creative projects in the Arts and Entertainment sector. She produced flagship publications such as the monthly Australian […]

Communicate assertively – Getting your message through!

From time to time situations arise where you need to communicate assertively – to ensure your message gets through! A customer owes you money, but keeps promising “the cheques in the mail” – a team member takes inadequate care, leading to lost productivity and customer complaints or a supplier continually lets you down! Often in […]

Is a lack of sales really your problem?

When things in business are not going well – you are confronted with a lack of sales, customers are not walking through the door and bills are piling up, it can be easy to fall into the trap of throwing more money and resources at your marketing in the hope that this will remedy the […]

Is the Mark Up you use destroying your bottom line?

If you purchase goods for re-sale, it is crucial to understand the difference between Mark-up and Gross Profit Margin – they are two very different things and can have a significant impact on your bottom line! Many businesses have historically used Mark Up of goods as the s basis for their pricing – they buy something for […]

Business Networking – the most cost effective marketing in town!

It’s not what you know but who you know! You have heard it before … it’s not what you know but who you know… especially in business. Have you ever looked at one of your competitors and wonder how they are getting more attention, more clients and more profits than you are? This is especially […]

Avoiding Failure in Franchising

Experience in Franchising Avoiding failure in Franchising is something Roger Wilson understands. As one of the pioneers of Franchising in Australia, he knows how business owners benefit from sound, professional support during the start-up and growth stages of their business. As the General Manager of Forty Winks for over 20 years, Roger built the company […]

Small Business Mentor: A valuable sounding board

Elizabeth Raut has been a small business mentor and organisation mentor since 2011 and values the opportunity to work with creative leaders. She believes mentoring provides the most consistent value for people who are operating a small business. Small Business Mentor – objective with no preconceived ideas! “The real value in having a Small Business […]

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